Most of us think of DoorDash as a company that brings you your lunch. But the real essence of the brand is about the human element and the millions of connections that happen everyday between Dashers, merchants and DoorDash users. We take it for granted but the fact that random people, from the drivers to the restaurant staff to the person ordering their food, are able to seamlessly and magically connect millions of times every day with no effort or formal coordination.

To showcase this reality in the most beautiful way, we wanted to let the data tell the story and create a powerful and artful sculpture that could live as an evergreen platform in the lobby of their new SF Headquarters. This sculptural LED wall is powered by a robust CMS that is populated with photos and videos from the brand, and leverages the DoorDash data in abstract and painterly ways, creating map based data visualizations that infuse the office with the life and dynamism of the DoorDash platform itself. We created an easy to use admin tool, similar to a Spotify playlist so that the DoorDash admin can program a schedule that cycles through various modes and color palettes that match the time of day and desired ambience of the office space. We handled concepting, design, development, technology, fabrication and installation.

Executive Producer: Adam Baskin

Director: GMUNK

Producer: Rebeca Diaz

Production Design: VT Pro Design

Creative: Michael Fullman

Project Manager: Paul Elsberg

Chief Technology Officer: Harry Souders

TouchDesigner Lead: Matt Wachter

Touch Designer: Aki Yamashita

Architect: Anass Benhachmi

Senior Creative Technologist: Colin Honigman

Creative Technologist: Dom Ricci

Production Director: Hayk Khanjian

Production Manager: Nicolas Yernazian

Content Designer: Toros Kose

Case Study Director: Andrew Curtis

Case Study Director: Aaron Marcellino

Case Study Photography: Bradley G Munkowitz